Internet Marketing Services (IMS)

BayState Internet Marketing Services (IMS)

BayState IMS business unit offers Internet marketing services for various small to midsized industries including Hospitality, Healthcare, Food & Beverage, Life sciences, Green Energy and Industrial manufacturing & distribution. Our services include website design, promotion, search engine optimization (SEO), Content Management System (CMS) and direct email marketing services. IMS delivers high return on investment online marketing solutions to its clients.

Hospitality Industries

IMS business unit offers Internet marketing services for Hospitality Industries like Hotels, Resorts, Vacation Rentals, and Travel & tourism industries.

Healthcare Industries

IMS business unit offers Internet marketing services for healthcare Industries like regional hospitals, physician practices, medical specialties and medical tech services.

Food & Beverage

IMS business unit offers Internet marketing services for Food & Beverage Industries like Food Processing, Beverages and Agricultural Products.

Life Sciences

IMS business unit offers Internet marketing services for Life sciences Industries like Medical devices, Biotech and Pharmaceuticals.

Green Energy

IMS business unit offers Internet marketing services for Green Energy Industries like wind enery, solar power, Bio fuel, hydropower and Geo thermal.

Industrial manufacturing & distribution

IMS business unit offers Internet marketing services for Machinery & Equipments, Mechanical, Electrical and Electronics components.

IMS services include

Website design

  • New website or optimize your existing website
  • Multiple design layout and implementation
  • Update the website as needed basis
  • Newsletter, email marketing and lead database management
  • Analytics to monitor your online traffic
  • Our service offering include
    • Template website design, Custom website design
    • Website design for optimum search engine performance
    • Graphic design & Flash web design

SEO services

  • Search engine optimization (SEO) for your website
  • Pay-per-click account management
  • Search Engine Submission
  • Directory submission for gaining quality one-way incoming back links
  • Article submission containing link to your website
  • Social Book marking
  • Link Building
  • Content writing & Article writing
  • Email Marketing
  • Progress report

Content Management System (CMS)

CMS allows you to login and make important web site changes without having to involve or wait for service provider. It puts the control right at your fingertips and allows you to do things your way and in your time frame. You can perform a wide variety of tasks including:

  • Add, remove and update pages
  • Add videos, multimedia and Swap out pictures
  • Edit text, Change rates and Post packages
  • Provide local information and much more.

IMS will design and implement everything you need to get started. We also provide training for anyone in your office who needs a bit of help getting started and you will be managing your website content like a pro in no time.

Email Marketing

IMS can help you to manage your email blasts, lists, and template at competitive prices. Our staff will assist clients with the many aspects of email marketing including: calls to action, photo placement, tracking, and links to your website.

To enhance branding, an HTML email template will be designed, complimenting the look of your website. After a email blast, we track statistics such as the number of visitors who arrive at your website via links in your e-mail and the amount of traffic from the newsletter to your website and evaluate the effectiveness of each campaign.